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UTM-Builder & Database

What’s the URL that should be linked to? (Target-URL)

Enter the complete address of the page you want to link people to. It’s the page the person should see after clicking the link.

Where will the link be published? (utm_source)

Choose the platform or location where your link will appear – in other words, where someone will click on it.

How is the link displayed? (utm_medium)

Select the type of action – not where, but how the link reaches the person.

💡 Not sure? Here are some examples:

You have a paid ad? → Cost per Click if it’s search (cpc) or paid social media ad (paid-social) You’re posting something organically? → Organic social media post (social) You’re sending out a newsletter? → Email campaign (email)

What’s the name of the campaign? (utm_campaign)

Give the campaign a unique name – that way, we’ll be able to see exactly which promotion is behind the clicks in the reports later on.

⚠️ Please do not use spaces or special characters – only letters, numbers and hyphens.

What exactly is being linked to? (utm_content)

Briefly describe the element that contains the link – for example, which image, button or ad variant. This will help us later on to compare different versions of the same campaign.

⚠️ Here too: use only lower-case letters, numbers and hyphens.